Great interview with legendary startup entrepreneur and ‘OG of Lean’ Steve Blank on why strategies that work well for startups get lost in translation to the enterprise.
Big companies typically do a bunch of things. It’s become a fad — they set up incubators, implement lean processes, and create minimum viable products. That’s great! But then the leaders ask, “How come we haven’t moved the needle or seen better revenues or profits?”
Most corporate accelerators and incubators are trying to duplicate a process they don’t quite understand. They create a series of innovation activities, but they don’t create an end-to-end process to deliver products and services. To make innovation an integral part of the organization, it needs to be owned by the appropriate units. There needs to be a vision of how the incubator either delivers through existing units or turns into an independent entity. My guess is that in 90% of the cases, companies haven’t developed a clear route from the incubator’s output to the delivery channel.