Do you want YouTube to know everything you’ve browsed or purchased on Amazon? Do you want every Google search you make to be accessed by Facebook to customize your news feed?
If you’ve resigned yourself to accepting that everyone already knows everything you do online, last week’s major announcement from the Apple’s Webkit team may give you some hope. Webkit, the browser engine used by Apple’s Safari browser and iOS apps, have announced strict new rules around cross-domain user tracking (which is how Amazon ads for those headphones you looked at seem to follow you everywhere).
While not “anti-commerce”, Apple is making no concessions to the business impact these changes will have to the ability of digital advertisers (notably Google, Facebook, Amazon etc.) to micro-target ads and content recommendations to users based on their browsing habits.