Design
The ultimate guide to proper use of animation in UX
Animation, when done well, is fundamental to great user experiences. Whether it is hinting at what the user should do next or reacting or an action taken, animation has many uses. But how to do you do it right and make it feel natural? This great post from UX Collective has a huge list of super-helpful examples for beginners and experts alike.
Numerous researchers have discovered that optimal speed for interface animation is between 200 and 500 ms. These figures are based on the particular qualities of the human brain. Any animation shorter than 100 ms is instantaneous and won’t be recognized at all, whereas the animation longer than 1 second would convey a sense of delay and thus be boring for the user.
Design
Life without Google (Fonts)
Khoi Vinh riffing the inexorable creep of free and open Google services into a vast array of web service and applications.
Google Fonts is hardly an insubstantial product, but relative to its other pursuits, it barely seems like it takes much effort from the company. And yet in less than a decade it has turned into one of the most important providers of type in the world. The fact that the company has operated the service with a relatively neutral hand is commendable, but who’s to say how long that will last? The implications for the design world are far reaching if Google ever decides to turn its Fonts service into a revenue bearing business.
Advertising
Reconnecting a 70-year-old football organization with its city and DNA
GRDN Studio, a design agency in Quebec along with Studio Nord Est. and L’Éloi Productions designed an exhaustive (and gorgeous) rebrand for the Montréal Alouettes.
We needed to build the foundation to engage a new generation without alienating current fans. From logo to uniforms to communications and events, we have supported the organization in creating a new brand experience through more than a hundred touch points for players, employees, fans and the community.
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