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WebKit Tracking Prevention Policy
Do you want YouTube to know everything you’ve browsed or purchased on Amazon? Do you want every Google search you make to be accessed by Facebook to customize your news feed?
If you’ve resigned yourself to accepting that everyone already knows everything you do online, last week’s major announcement from the Apple’s Webkit team may give you some hope. Webkit, the browser engine used by Apple’s Safari browser and iOS apps, have announced strict new rules around cross-domain user tracking (which is how Amazon ads for those headphones you looked at seem to follow you everywhere).
While not “anti-commerce”, Apple is making no concessions to the business impact these changes will have to the ability of digital advertisers (notably Google, Facebook, Amazon etc.) to micro-target ads and content recommendations to users based on their browsing habits.
Tracking We Will Prevent
WebKit will do its best to prevent all covert tracking, and all cross-site tracking (even when it’s not covert). These goals apply to all types of tracking listed above, as well as tracking techniques currently unknown to us. If a particular tracking technique cannot be completely prevented without undue user harm, WebKit will limit the capability of using the technique. For example, limiting the time window for tracking or reducing the available bits of entropy — unique data points that may be used to identify a user or a user’s behavior. If even limiting the capability of a technique is not possible without undue user harm, WebKit will ask for the user’s informed consent to potential tracking.
Policy Circumvention
We treat circumvention of shipping anti-tracking measures with the same seriousness as exploitation of security vulnerabilities. If a party attempts to circumvent our tracking prevention methods, we may add additional restrictions without prior notice. These restrictions may apply universally; to algorithmically classified targets; or to specific parties engaging in circumvention.
No Exceptions
We do not grant exceptions to our tracking prevention technologies to specific parties. Some parties might have valid uses for techniques that are also used for tracking. But WebKit often has no technical means to distinguish valid uses from tracking, and doesn’t know what the parties involved will do with the collected data, either now or in the future.
Unintended Impact
There are practices on the web that we do not intend to disrupt, but which may be inadvertently affected because they rely on techniques that can also be used for tracking. We consider this to be unintended impact. When faced with a tradeoff, we will typically prioritize user benefits over preserving current website practices. We believe that that is the role of a web browser, also known as the user agent.
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Reconnecting a 70-year-old football organization with its city and DNA
GRDN Studio, a design agency in Quebec along with Studio Nord Est. and L’Éloi Productions designed an exhaustive (and gorgeous) rebrand for the Montréal Alouettes.
We needed to build the foundation to engage a new generation without alienating current fans. From logo to uniforms to communications and events, we have supported the organization in creating a new brand experience through more than a hundred touch points for players, employees, fans and the community.
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Burger King’s one-cent Whopper offers a Taste of the Robocar Future
I don’t know if this is horrible or genius, but it’s definitely a prescient take on the future of location-based targeting of autonomous vehicles.
Jump forward a few years, though, to the day when computers take the wheel: Suddenly this sort of campaign becomes less gimmicky and much more pervasive.
You get a hankering for fast food, call up a robocar, and enter McDonald’s as your destination. Burger King has paid extra to reach McDonald’s-bound riders. So as the car gets going, you get this message on one of the many interior screens: Special offer! Head to Burger King right now and get a free order of Cheesy Tots™ with your order of any burger! Touch here to accept a rerouting. This will add three minutes to your trip time. You hit the button and the car takes you to the Land of Whoppers.
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