I don’t know if this is horrible or genius, but it’s definitely a prescient take on the future of location-based targeting of autonomous vehicles.
Jump forward a few years, though, to the day when computers take the wheel: Suddenly this sort of campaign becomes less gimmicky and much more pervasive.
You get a hankering for fast food, call up a robocar, and enter McDonald’s as your destination. Burger King has paid extra to reach McDonald’s-bound riders. So as the car gets going, you get this message on one of the many interior screens: Special offer! Head to Burger King right now and get a free order of Cheesy Tots™ with your order of any burger! Touch here to accept a rerouting. This will add three minutes to your trip time. You hit the button and the car takes you to the Land of Whoppers.