TWGTWG

User Research Services

Download the in-depth brochure about TWG’s User Research Services

Problem Discovery

Activities

We begin by establish a research plan and goals for the entire project. We then synthesize existing primary and secondary research about the product and customer.

Activities

  • Research Goals Workshop
  • Create a Research Plan
  • Problem Exploration
  • Interviews
  • Switch Interviews
  • Jobs to be Done Definition
  • Diary Studies

Problem Discovery

Deliverables

We’ll recruit and interview stakeholders and users to establish and validate personas all with the goal of synthesizing patterns and defining recommendations for your product strategy.

Deliverables

  • Research Plan
  • Synthesized Interview & Diary Findings
  • Validated User Personas
  • Jobs to be Done
  • User Journey Maps
  • Service Blueprints
  • Product Recommendation

Solution Validation

Activities

We validate that solutions are solving the defined user and business problems by collecting qualitative and quantitative feedback about how solutions could be improved.

Activities

  • Prototype Testing
  • Usability Testing
  • Product Observation
  • Qualitative & Quantitative synthesis
  • Product Feedback and Iteration
  • Service Blueprint Creation

Solution Validation

Deliverables

We then refine the solution roadmap to optimize for the highest user and business value.

Deliverables

  • Service Blueprints
  • Product Recommendations
  • User Journey Maps
  • Qualitative & Quantitative testing findings

Our User Research Work

We've partnered with clients like CBC and AMI to innovate and provide valuable product insight.

User Research Team

Charlie, Jing Jing, and Danielle are a skilled design research team who are big on questions, connections, and collaboration with TWG’s client teams to develop creative solutions to complex problems.

You’ve given CBC remarkable insights into the changing nature of our Olympic audience.
Beth Robins Usability Specialist/Information Architect, CBC