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Digital strategy

Focus your technology investments

Do you know where to invest your technology budgets? Which lines of your business will matter to you most in three years? Should you invest in your existing products, or seek to expand your portfolio?


Prepare your business for success in a data-driven future.

Identify and prioritize your portfolio’s most strategic opportunities and avoid technology investments that don’t move your organization forward.

Generative research

We use human-centered insights to define the products and experiences that serve real user needs. We’ll deliver personas and user journeys that reflect your users real goals and frustrations so we can focus on so we can focus on the strategic opportunities that will keep them engaged.

Market validation

Understand your target market before you’ve invested in a product or experience. We interview your known and potential users and use these insights to generate a list of validated market problems for your business to address.

Service design

We think beyond your user facing technology to evaluate all of the organizational processes that impact your user. From your customer-facing outputs to the internal process that power delivery, discover the opportunities and weaknesses in the chain of services your business provides and ensure capture value at every step.

Product strategy

The best investments in your digital landscape come from coherent vision, clear strategy, and a path to execution. Our methodologies include Audits, Portfolio Strategy and Product Strategy engagements to intersect research led market insight, product vision, team and structure with a clear path to action.

Investment diligence

Acquisition, mergers, and other investments are all powerful tools for bringing the right digital solutions into your business. We analyze the technical foundations, team, and commercial value of the product or service you’re considering to improve your chances of a positive return.



We’ll conduct a rigorous analysis of your product strategy, customer experiences, and technical solutions to find out who your users are and how you can serve them best.


We’ll perform a comprehensive analysis to determine what the market expects and how you can outperform your competitors.


We’ll give you a structured framework that has your long-term business needs in mind, but with actionable insights for tomorrow.

Some clients we’ve strategized for

  • RBC
  • Loblaw Logo
  • Vanguard Logo

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