What’s the motivation for building innovative products at your company? For Fintech startups, maintaining a singular focus on solving customer problems is a matter of survival. As retail banking services become commoditized, startups are leveraging ‘authentic’ experiences to draw customers from the incumbents. TWG’s Danielle Juneau will share how Enterprise FI’s can leverage User Research to shift their strategy from selling existing products to focusing on the needs of the customer.
Oct 10 • 15:06 min read