We’ve been creating software since 2002 and have learned a lot along the way. We believe in sharing our knowledge and experience with our clients and the community.
Why aren’t more brands incorporating delight into their micro interactions? In the world of design and development one of the big reasons why is because functionality takes precedence. ...
So... why did I decide to become an engineering manager? Simple - it's because there aren't enough female managers out there and this is something I'd like to change. ...
As passionate design thinkers that are customer obsessed, the team at TWG is always looking for ways to elevate the user experience of our clients’ projects. One of the easiest and most impactful ways we do this is by designing delight into micro interactions. ...
Demystifying Research in Product Development ...
Segmentation from a data and analytics perspective should first and foremost start with user behaviours and go from there as this will give you the best chance of providing value to your audience. Think about it, are you more likely to solve a problem for someone by bucketing them in with other “21-39 year old city-dwelling working professional”, or by looking at how often they are doing certain key actions in your product? ...