Coinsquare
A beginner friendly cryptocurrency exchange built on trust.
Coinsquare has since refreshed their brand identity, check them out at coinsquare.com
Client Need
Coinsquare’s founding team came to TWG in early 2017 looking for help to redesign and rebuild their front end to ensure it was user friendly without compromising security.
Further, the cryptocurrency space was rife with scams and shady players. Newcomers and early adopters alike wanted a platform they could trust. Enter Coinsquare.
- User Research
- Product Design
- Front-End Dev
- Web
- iOS
- Android
- React
- Swift
- Java
- Javascript
TWG Approach
The application that we designed and built delivered against four key objectives: Data security, enjoyable user experience, accessibility across all device types, and improved visual design to convey brand message.
We conducted user research to understand the emotions and perceptions that discourage people from investing in cryptocurrencies, and used these insights to guide the creation of our solution. Prototype testing with groups who had a minimal to moderate amount of cryptocurrency experience helped us validate our choices.
The Outcome
Site traffic increased 300%. Consumer reviews praise the product’s simplicity, and user-friendly interface.
To be real this is my initial experience with crypto. I love the developers behind this project, they are literally still developing and actually you can probably not go wrong with this exchange. And really wonderful interface!
Coinsquare Today
Coinsquare now serves 100,000+ customers, and is set to expand globally by licensing and white labeling its technology to proven operators in markets around the world. Coinsquare was also named the fastest growing and send most sought-after startup in Canada according to LinkedIn’s Top Startups list.
What Our Client Has to Say
Coinsquare’s partnership with TWG helped them build the right technology foundations to offer Canadians the easiest, most enjoyable way to trade digital currencies.
[TWG has] high-quality people who deliver what they promised in the designated time frame. TWG had great communication and their software dev was excellent. Traffic increased nearly 300%, and the end products were functional.
Media Coverage