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Building a Real-Time Incentives Network with Interac

How TWG and Canada's debit payment network collaborate to build innovative products for millions of Canadians

Interac, the ubiquitous debit payment network that moves over $427 Billion in value per year, is an undisputed leader in payment innovation. Whenever you send an Interac e-Transfer or tap your bank card to pay for a coffee, you’ve benefited from many months of strategy, user testing, design and engineering.

But as Interac looks to new technologies like blockchain and AI, and growth opportunities in digital ID and the management of personal data, how do they innovate at scale while maintaining focus on their core products?

Kashmera Self, Director, Innovation, Research & Emerging Solutions, Oscar Roque, AVP, Innovation Research & Emerging Solutions at Interac and TWG’s VP of Client Services Alamelu Radhakrishnan share how TWG and Interac work together to challenge assumptions, build trust and deliver great customer experiences together.

If you’re interested in participating in the pilot project discussed in this video, head over to Heart&Stroke Activate by March 31, 2020 to sign up. Eligible participants receive information and coaching on how to manage their blood pressure as well as PC Optimum Points and cash incentives from Interac.

Want to learn more about our work in Fintech?

Read our Wealthsimple case study
Interac Corporation
  • Year Founded: 1984
  • Number of Canadina merchants that accept Interac Debit: 500,000
  • Average daily debit transactions processed (2019): 16 Million
  • Value of transactions processed in 2019: $427 Billion
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