News & Ideas
We’ve been creating software since 2002 and have learned a lot along the way. We believe in sharing our knowledge and experience with our clients and the community.
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Taking the Guesswork Out of Automated Segmentation with AWS Pinpoint
Our Craft • 9 min readSegmentation from a data and analytics perspective should first and foremost start with user behaviours and go from there as this will give you the best chance of providing value to your audience. Think about it, are you more likely to solve a problem for someone by bucketing them in with other “21-39 year old city-dwelling working professional”, or by looking at how often they are doing certain key actions in your product? ...
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- Remote Work · March 27, 2020Making Sense: The New Future of Work with Matt Mullenweg
- Remote Work · March 26, 2020Coronavirus Spurs Demand for Touchless Technology
- News · November 29, 2019Why Large Companies Struggle With Lean
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TWG is a Proud Collaborating Partner of BPTN
News • 5 min readOur collaboration with BPTN is a major part of our efforts to support our team and community in attaining the goal of eliminating systematic racism. ...
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Why ‘design with delight’ doesn’t happen as often as it should
Our Craft • 2 min readWhy aren’t more brands incorporating delight into their micro interactions? In the world of design and development one of the big reasons why is because functionality takes precedence. ...
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Reprogramming the Engineering (Wo)manager
Our Craft • 6 min readSo... why did I decide to become an engineering manager? Simple - it's because there aren't enough female managers out there and this is something I'd like to change. ...
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Enhance micro interactions with a dash of delight
Our Craft • 2 min readAs passionate design thinkers that are customer obsessed, the team at TWG is always looking for ways to elevate the user experience of our clients’ projects. One of the easiest and most impactful ways we do this is by designing delight into micro interactions. ...
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Why Product Teams Need User Researchers for Continuous Discovery
Our Craft • 6 min readDemystifying Research in Product Development ...
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