News & Ideas
We’ve been creating software since 2002 and have learned a lot along the way. We believe in sharing our knowledge and experience with our clients and the community.
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Taking the Guesswork Out of Automated Segmentation with AWS Pinpoint
Our Craft • 9 min readSegmentation from a data and analytics perspective should first and foremost start with user behaviours and go from there as this will give you the best chance of providing value to your audience. Think about it, are you more likely to solve a problem for someone by bucketing them in with other “21-39 year old city-dwelling working professional”, or by looking at how often they are doing certain key actions in your product? ...
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- Remote Work · March 27, 2020Making Sense: The New Future of Work with Matt Mullenweg
- Remote Work · March 26, 2020Coronavirus Spurs Demand for Touchless Technology
- News · November 29, 2019Why Large Companies Struggle With Lean
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Why Product Teams Need User Researchers for Continuous Discovery
Our Craft • 6 min readDemystifying Research in Product Development ...
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Taking the Guesswork Out of Automated Segmentation with AWS Pinpoint
Our Craft • 9 min readSegmentation from a data and analytics perspective should first and foremost start with user behaviours and go from there as this will give you the best chance of providing value to your audience. Think about it, are you more likely to solve a problem for someone by bucketing them in with other “21-39 year old city-dwelling working professional”, or by looking at how often they are doing certain key actions in your product? ...
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Building a Real-Time Incentives Network with Interac
Our Craft • 6:00 minTWG we put a lot of effort into building trust, aligning incentives and ensuring that everyone is invested in what’s best for the project. Check out Oscar Roque and Kashmera Self from Interac discussing what it’s like to work with us. ...
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TWG’s 2019 Year in Review
News • 5 min read2019 has been a great year for TWG. Here's some of our favourite posts from the past year. ...
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Uber: Connecting Digital and Physical Worlds
Videos • 27:11 minUber's Dana and Danielle show how Uber developed a design framework to help travellers find their ride at airports in Mexico City, Amsterdam and Toronto. ...
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